Binatone, the UK-based telecom firm, entered the Indian Market with the launch of its Touch Tablet at a price of Rs 9,000. The all new Home Surf Touch tablet, which is almost as slim as the iPad, runs Android 1.6, has an 8 inch resistive screen, Wi-Fi, 2 GB onboard storage, 128 MB RAM and is powered by an ARM 11 667 MHz processor.
According to Mr. Sat Murthi, Executive Vice President Binatone India said, “We are committed to breaking the barriers of technology reaching the masses”. He observed that technology no longer commands a premium in the market place and that Binatone continues its stride to provide the latest technology products at affordable prices.
Mr. Murthi said, “Binatone plans to invest Rs 50 crores in the next 12 months in technology, product development and marketing. Our products are specifically “Indianised” with special features like “Audio boost”, “Power saver” and “Binatone Zone”, which all have been carefully market researched and implemented to address the specific Indian needs. He went on to outline development of futuristic products with solar charger mobile handsets to address the frequent power outages in rural markets. Binatone, he said “is also bringing in the low cost 3G handsets by end of the year to cater to the deployment of newer technologies in India.
Mr. Dino Lalvani, Chairman Binatone Communications Group unveiled the product saying this is the first of its kind in India. To reinforce this excitement it will be aggressively priced at Rs 8995 in retail. Home Surf Touch Tablet, with its ultra slim design can access the internet on wifi. The battery operated device can retain its charge for several hours in video, web browsing, and many other applications for daily use.
Mr. Lalvani concluded his speech saying, “India deserves the best of technologies in communication and we at Binatone with our 50 years experience will harness the latest in innovative technologies and bring them to market affordably. Our India software team based out of Bangalore is always exploring newer technologies and our collaboration with semi conductor partners helps us to work on cost effective solutions, given our economies of scale which is supported by our global reach” he said.
More in Detail About ‘s Android Home Surf Touch Tablet:
Binatone has launched an 8-inch Android tablet called Home Surf Touch tablet. Many companies are eyeing India for tablet launches. Recently, Olive Pad had launched OlivePad tablet in India. Coming up in the lineup is another tablet from a company called Notion Ink. The tablet has been delayed and is expected to come by November 2010. Big names like Samsung and Dell are expected to launch their tablet this year in India as well.
The biggest pain point for these companies is the price point for Indian market. The OlivePad tablet is priced between Rs. 23,000 to Rs. 25,000 and will start shipping on October 1. It will be interesting to see if it is able to successfully sell at that price point, as right before their launch, Binatone has launched an Android tablet which is priced at Rs. 9,000. Let us check the detail specifications of the Binatone Home Surf Touch tablet.
The Binatone Home Surf Touch tablet runs on Android 1.6 and has an 8-inch resistive screen. The tablet has 2GB of inbuilt memory and supports Wi-Fi. The Binatone Home Surf Touch tablet runs on 128 MB RAM and is powered by ARM 11 667 MHz processor.
“Binatone plans to invest Rs 50 crores in the next 12 months in technology, product development and marketing. Our products are specifically indianised with special features like Audio boost, Power saver and Binatone Zone, which all have been carefully market researched and implemented to address the specific Indian needs,” Sat Murthi, Executive Vice President Binatone India.
Here is a small table comparing the main specifications of Binatone Home Surf Touch tablet and Olive Telecom’s OlivePad
|Home Surf Touch tablet||OlivePad tablet|
|Operating System||Android Donut 1.6||Android Froyo 2.2|
|Processor||ARM 11 667MHz||ARM11 600MHz|