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Bharti’s Beetel Teletech Enters Mobile Handset Business

Beetel Teletech Limited, a Bharti group firm, launched eight handsets in the price range of Rs 1,750-7,000. Bharti is currently India’s number one mobile service provider with over 140 million subscribers. The entire range of Beetel phones has features like dual SIMs, FM and cameras, thus ensuring the range is contemporary.

Some of the features include – the first gaming QWERTY phone, triple SIM offering GSM+GSM+CDMA, the first phone to house a complete movie and a 3G phone with an exceedingly well designed and easy user interface.

Beetel mobile phones will be available across 4000 outlets and 400 service centres, and will be rolled out in six states across north India and seven North Eastern States in the first phase. The company plans to establish its presence across India by the end of the current fiscal.

Beetel will offer a bouquet of VAS features to appeal the youth ranging from popular social networking applications (Facebook and Nimbuzz) to partnering with Mobile commerce partner (NgPay), Mobile portal (Yahoo) Browser (Opera Mini) added with offers of free call and free SMS powered by Ibibo. This exclusive tie up will give Beetel customers an opportunity to make free calls and Short Messaging Services (SMS) through GPRS technology enabled by the phone.

According to Vinod Sawhny, executive director and CEO, phones in the price range of Rs 2,000-6,000 are witnessing 30 per cent growth. India is one of the fastest growing markets, with annual shipments of about 130 million mobile devices. The handsets will not be restricted to only the group’s flagship company.

Beetel would have an in-house innovative design facility in India and manufacturing would be done in and outside. Beetel ambitious to be among the top five players in the next three years.

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